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The campaign focuses on the need to expose and counter the tobacco industry's brazen and increasingly aggressive attempts to undermine the WHO Framework Convention on Tobacco Control (WHO FCTC).
World No Tobacco Day 2012 will educate policy-makers and the general public about the tobacco industry's harmful tactics.
It will also be in keeping with the letter and the spirit of the WHO FCTC. The preamble of the treaty recognizes "the need to be alert to any efforts by the tobacco industry to undermine or subvert tobacco control efforts and the need to be informed of activities of the tobacco industry that have a negative impact on tobacco control efforts".
On World No Tobacco Day 2012, and throughout the rest of the year, WHO will urge countries to put the fight against tobacco industry interference at the heart of their efforts to control the global tobacco epidemic.
Trinity Care Foundation is a Non Governmental Organization focusing on Craniofacial Surgeries, School Health and Outreach Health Programs in Karnataka, India.